Search Engine Optimization
Organic search is when a user searches for a term in a search engine like Google, and obtains results of websites in a list (Search Engine Results Pages, SERPs). These web results are based on relevancy, and you want to rank highly for the top keywords associated with your company.
Let us help you rank.
SEO Best Practices
You may have heard people bemoaning changes in algorithms or that best practices for “Search Engine Optimization” are always changing. Well, yes and no. As a web development and digital marketing company with more than 25 years of experience, 305 Spin understands the nuances of what makes SEO work. There’s no magic bullet, but with careful planning and execution, your website SEO will improve.
Optimizing metadata may not be the most glamorous part of our jobs, but is important to ensuring a great website. Some of the meta tags actively affect SEO. And some, like the meta description, don’t actually affect SEO at all. But since the description of your page is shown in the search engine results, a great description could be the key to getting consumers to click through. We’ll set up all of it.
SEO Research and Development
Research and development are key components to excellent SEO, and not something to skimp on. By using professional tools such as SEMrush, Moz, RavenTools and Google Analytics, we perform SEO audits on your current site, including researching competitors, finding the best keywords to target, uncovering opportunities to increase your rankings with quality backlinks and referrals, and more. This research forms the basis for your SEO strategy.
We will research the actual search terms that users are inputting online in order to help you find the best keywords for your website. These keywords will be used throughout your site to improve your SEO, and also will inform your content and marketing strategies.
SEO Content Creation
Speaking of content, your content needs to be relevant to your niche and useful to readers. Writing content simply for SEO’s sake won’t get you far. When content has a specific purpose that helps users through some stage of the buyer’s journey, ensuring it is optimized for SEO is just smart planning and means more people will actually see that content.
305 Spin has been providing dedicated SEO services since 2008 so we may know a thing or two about what it takes to achieve great SEO. We would love to teach you, too!